Brand Design & Website Development
I worked closely with leadership and the marketing team to build a road map of marketing communications required to convey the ideas and aspirations at BoldPod’s core. I found those to be “Applying innovative technologies and processes to traditional brand building communications.” One brand building initiative we engaged utilized artwork featuring vintage and industrial machinery. These represented BoldPod’s groundedness in tried and true marketing techniques. The Vintage/Industrial Items and machinery were juxtaposed with vibrant, more artificial neon colored backgrounds commonly associated with a modern, technological design sentiment. It is a merging of two contrasts. BoldPod knows what drives customers and applies the innovative technologies required to engage them.
I designed and developed the current BoldPod website, many of its print materials and large format banners used by the company at expos.
I also wrote copy, designing much of the marketing language used in BoldPod’s materials, e.g. “Forge a Strong, Cohesive Brand” featured next to a steel forged printing press, “Navigate Your Digital Footprint” featured next to a silver compass.