A major brand overhaul, including website, stationary, logo, brand guideline, press ads, brochures and business cards. Smart Prime Group is a Forex provider, granting traders access to the global Forex market through top-tier FX liquidity providers. BoldPod has an ongoing role in crafting the branding language and design direction of all creative marketing materials. Our team first initiated an extensive logo exploration process, applying decades of experience to craft design elements that embody; a digital, AI-driven, aspirational platform and brand. We followed through on the success of that process by developing a secure web platform, that is not only visually compelling, but drives conversion through strategically placed elements and CTA’s. Our design team continues to produce print advertising materials and other documentation/stationery in support of SmartPrimeFX. We continue to refine the brand and we continue to refine our craft.